Imagine: Promoting Dance Culture and progressive Futures of Clubbing

The publication showcases works by students from the typography class led by Andrea Tinnes and Teresa Schönherr at Burg Giebichenstein University of Art and Design Halle. In two workshops, students created ads and flyers for actual and speculative events, criticizing current conditions and discriminatory behaviors, and advocating for an emancipatory club culture. Originally created in black and white, the works were printed in a variety of spot colors with colored backgrounds, creating many new constellations and mixed colors. For reasons of sustainability, papers and printing inks from the university print shop’s remaining stocks were used for production.

Scroll down for more detailed information about the publication, the printing process and the students.



Information

In the winter semester 2021/22, we explored the thematic field of “collective music experience and progressive club culture” in different teaching formats and also dealt with the diverse political and aesthetic references of music, space, politics and typography. Within this framework, the students developed advertisements and flyers for real and speculative events, venues and contexts in two independent workshops, often linked to criticism of current conditions and discriminatory behavior as well as demands for discourse and change in the sense of an emancipatory club culture.

The students began by examining the specific language of advertising copy and the stylistic vocabulary of ads, as well as the different visual codes of subcultures, and music genres. But also informal DIY culture, digital and analog design tools and production under low-cost conditions were the subject of our examination. In addition, students explored how music and composition techniques such as mashup, remix, collage, pattern, loop, glitch, modulation, and variation can be applied to typographic and type-based design strategies.

The result is a multitude of ads and flyers—engaging, critical, speculative, absurd, exaggerated, humorous, silly or poetic—all of which are shown in the publication ‘Imagine: Promoting Dance Culture and Progressive Futures of Clubbing’. Originally created in black and white, the works were printed in a variety of spot colors with color backgrounds, creating many new constellations and mixed colors. For reasons of sustainability, papers and inks from leftover stocks of the university print shop were deliberately used for the production.


Credits


Students involved

Vincent Aubin, Hannes Birkholz, Volker Buchwald, Tara Fässler, Leah Frey, Jonathan Hase, Melanie Hauffe, Uli Holtschlag, Louise Holtz, Lena Konz, Fanny Liebhardt, Luka Löhner, Simon Malinowsky, Alexey Malygin, Pascal Maurer, Magdalena Meißner, Greta Much, Jonas Otto, Marie-Luise Rief, Marie-Sophie Runge, Lion Sanguinette, Ricarda Schultze, Cedric Schuster, Esben Terje Sonne, Georg Stahlbock, Melissa Treutlein, Cam Van Pham, Lioba Wachtel